MyPracticeOnline - Internet Marketing - Dentist Web site Design - Web sites for Dentists - Video Production - Dental Internet Marketing medical website design

Internet Marketing

Internet marketing is the art of using the Internet to generate patients. Every day patients are using the search engines to find the services that your office provides, and if they can't find your website, they are finding your competitor's website. We make sure that if a prospective patient is using the Internet to locate a dentist or medical professional in your area, they find you.

Search Engine Positioning

Also known as Search Engine Optimization, SEO is what allows your prospective patients searching for a dentist in your area to find your website on the Internet.

SEO involves the use of different techniques such as proper website coding, relevant keyword research, effective cross-page linking, assigning proper meta tags, submission of your website to the search engines, and many other more complex techniques. Most importantly, our websites are designed to be search engine friendly; each webpage is designed in a manner that allows the search engines to index your website in the most efficient way possible. With our traditional SEO service, our goal is to achieve high organic search engine rankings on search engines such as Google, Yahoo!, MSN, and other well known search engines.

We offer two types of SEO options, Basic SEO and Advanced SEO.

Basic SEO Option

Our basic SEO option is the first step in attaining a position on the major search engines.

Each website needs to be indexed by major search engines before any SEO campaign can be started. By incorporating a strategy of targeting primary search terms such as your name, practice name, city location, your specialties and key dental services that you offer, your website will start the process of attaining exposure on major search engines.

Our basic SEO option is an affordable, effective way for dentists to get exposure on the search engines. This option is ideal for dental practices in smaller cities with a moderate number of dental practices competing for the same search terms.

Advanced SEO Option

Our advanced SEO option is a more intensive SEO campaign that targets first page ranking for major dental-related search terms.

The advanced option comes with everything offered in our Basic SEO Option, but with a more aggressive approach to SEO strategy and coding. Our advanced SEO option is ideal for high profile dental practices, dental practices in large cities or dense metropolitan areas and for dentists who want to target prospective patients within a larger mile radius. This option is essential for dentists facing a large number of other dental websites competing for the same search terms and target market on the search engines.

Video SEO

Video media is quickly becoming a critical factor in Video SEO. Having your videos found on major video search engines such as YouTube and Google Video will be essential in generating traffic to your website.

Commonly known as "Video SEO", Video Search Engine Optimization is the science of ensuring that your video content is found not only on video search engines but on major search engines as well. More and videos are starting to show up in search results. With our Video SEO Option, your video content is strategically optimized and submitted to major video search engines such as YouTube, Google Video, and AOL Video.

To maximize the results of your Video Search Engine Optimization, you will need professionally created videos focused on your website. Intro videos, educational videos or office tour videos require proper video production, post-production and video editing. Video production can be produced at your office ("on-location" ) or using a chroma key green screen at our studio ("in-studio").

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